digital marketing for EDUCATIONAL INSTITUTIONS
Receiving learners to your institution and celebrating their success is further enabled by marketing, particularly digital marketing.
The focus is upon gaining a view on how marketing works in principle, its value and the practical role of digital marketing to share messages and communicate with potential learners, learner groups and stakeholders.
- Teaching personnel of all age groups and specialities.
- Professionals involved in educational institutions and organisations (School Principals, Heads of Department, Counsellors, Advisers, Inspectors, Career Officers and other professionals that have managing roles.
Prior to the start of the course, participants will receive a detailed programme outlining the content and structure of the course, as well as recommended reading and viewing material relevant to the course contents. They will also receive practical information about Birmingham, including maps, places of interest and accommodation.
The aim of this course is to provide an overview of digital marketing
You will find out about
· Principles of Marketing Theory, which includes:
o How and why markets are segmented
o The value of marketing, including the importance of branding
o The impact of socially responsible marketing
· Principles of Digital Marketing, which includes
o What is the role of digital marketing
o How to make use of search engine optimisation (SEO)
o The requirements of marketing research using the internet
o The uses of digital marketing devices and messages
o How to use digital technology for marketing purposes
The course is of a practical, dynamic nature enabling participants to learn confidently and offering practical exercises to fully integrate techniques and strategies. The practical nature will enable students to develop the background knowledge and understanding of the personal and interpersonal skills required for an effective marketing method.
Enrolment Fee: 490 Euros
Course Price includes:
Registration Fee and tuition for the 7 day course (30 hours training and 20 hours of socio-cultural activities and practical assignments tasks to do after the course), Course Material, Certificate of Attendance, dossier with information material about Wolverhampton/Birmingham, City Guided Tour and entrance to Wolverhampton/Birmingham Art Gallery.
Please email firstname.lastname@example.org for further details.